CATEGORIES

Entangled Publishing

FOR FUELING THE ROMANTASY FRENZY

Homecourt For adding luxury to sustainable, nontoxic household products

CLEANING YOUR home is hardly a sexy undertaking. But when you’re obsessed with design, cleanliness, and things smelling good, it can be joyful.

TOP TEN

“I WOULDN'T WANT TO COME HERE, TO BE honest” is not the first tourism slogan that would occur to most marketers.

HistoSonics

FOR CHANNELING SOUND TO DESTROY LIVER TUMORS

Zero Foodprint For funding "collective regeneration"

EVERY DAY, Americans spend hundreds of millions of dollars on food, yet very little of that money directly changes how food is grown.

Iceye

FOR SEEING THE WORLD, EVEN THROUGH CLOUDS

Duolingo

For finding a common language

WNBA For posting up when it mattered

WHEN BASKETBALL STARS CAITLIN Clark, Angel Reese, and Cameron Brink rolled up to the Brooklyn Academy of Music last April for the 2024 WNBA draft, they signaled the arrival of a new generation of talent—and the league’s cultural ascendance.

Port of Portland

For creating a truly local airport

Crunchyroll For turning anime fandom into an ecosystem

BEING A FAN OF ANIME IN THE aughts meant you either had to know Japanese or rely on the kindness of internet strangers, who would up- load their own subtitled versions of popular series to video-hosting site Crunchyroll, which launched in 2006. In the nearly two decades since, anime has crossed from subculture into mainstream pop culture among Western audiences, with Crunchyroll leading the way.

Athletic Brewing

Just days before Athletic Brewing's newest busy season begins—Dry January—its primary brewery, in Milford, Connecticut, is shifting into overdrive, working to fill a 30-million-can stockpile to meet the coming month's nationwide surge in demand. A majority of these six-packs will vanish from shelves within the first two weeks of 2025.

Anysphere

FOR OFFERING DEVELOPERS A CODING PARTNER THAT CAN SEE THE BIG PICTURE

Robinhood

For helping Sherwood Forest help itself

Bluesky

For freeing social media from the algorithm

Rocket Lab For keeping the space race competitive

YOU MIGHT NOT KNOW IT FROM the parade of SpaceX and Blue Origin headlines, but there's another player in the space-launch business—one that's considerably less flashy than the Elon Musk–and Jeff Bezos–owned companies, but gaining fast.

Wonder

FOR RETHINKING HOW FOOD DELIVERY WORKS, FROM THE BOTTOM UP

Liquid Death

FOR GIVING THE BRAND COLLAB NEW LIFE

Notion

FOR ORGANIZING THE TASK OF ORGANIZING

Chainalysis

For bringing transparency to the crypto industry

FX

For serving up nourishing, original TV in an era of ultra-processed entertainment

Essilor Luxottica

FOR MAKING SMART GLASSES COOL

WAYMO

For steering robotaxis into the fast lane

Where the Clean Energy Jobs Are

A data-driven guide to the skills you need and the opportunities you'll find

CAN WWE PIN THE WORLD?

AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.

RADICAL VISION

POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS

Brands That Matter

Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.

The Future According to Google

Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.

EYE OF THE BEHOLDER

SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.

CULTURE WARS

Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck

WORK LIFE

Law Roach, image architect and educator, answers our career questionnaire.