
NESTLED AMONG MUNDANE BUSInesses (a refrigerated truck company, a door installation service, a drywall distributor), it seems wholly unremarkable—at least until you notice that the white Jaguar I-Pace electric SUVs that keep pulling into its parking area don't have anyone in their drivers' seats.
They're Waymo autonomous cars—often called robotaxis—and the building is their depot. On this quiet Friday morning, dozens are on the premises, a meaningful chunk of the city's fleet of more than 300. Many are merely charging up for their next tour of duty. Others are cleaning their own sensors, emitting faintly comical squirting and huffing sounds as they do. And some, needing tire repair or replacement parts, are here to get attention from a Waymo mechanic. When each car is ready to hit the road again, it sees itself out, deftly veering around any humans who may cross its path.
Not long ago, this scene would have been the stuff of science fiction. Most places, it still is. But in the three cities where Waymo achieved full commercial deployment in 2024—San Francisco, Phoenix, and Los Angeles—summoning a robotaxi from your smartphone is rapidly losing its futuristic tinge. Yes, it's still novel. But it's also workaday transportation.
It was hardly preordained that this day would come. The company's origins date to 2009, when Google hatched an improbable self-driving car venture. It quickly became the flagship initiative at Google X, an entire arm devoted to launching audacious “moonshots.” And in 2016, the business was spun into Waymo, a stand-alone unit of Google's parent company, Alphabet.
この記事は Fast Company の Spring 2025 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Fast Company の Spring 2025 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン

Entangled Publishing
FOR FUELING THE ROMANTASY FRENZY

Homecourt For adding luxury to sustainable, nontoxic household products
CLEANING YOUR home is hardly a sexy undertaking. But when you’re obsessed with design, cleanliness, and things smelling good, it can be joyful.

TOP TEN
“I WOULDN'T WANT TO COME HERE, TO BE honest” is not the first tourism slogan that would occur to most marketers.

HistoSonics
FOR CHANNELING SOUND TO DESTROY LIVER TUMORS

Zero Foodprint For funding "collective regeneration"
EVERY DAY, Americans spend hundreds of millions of dollars on food, yet very little of that money directly changes how food is grown.

Iceye
FOR SEEING THE WORLD, EVEN THROUGH CLOUDS

Duolingo
For finding a common language

WNBA For posting up when it mattered
WHEN BASKETBALL STARS CAITLIN Clark, Angel Reese, and Cameron Brink rolled up to the Brooklyn Academy of Music last April for the 2024 WNBA draft, they signaled the arrival of a new generation of talent—and the league’s cultural ascendance.

Port of Portland
For creating a truly local airport

Crunchyroll For turning anime fandom into an ecosystem
BEING A FAN OF ANIME IN THE aughts meant you either had to know Japanese or rely on the kindness of internet strangers, who would up- load their own subtitled versions of popular series to video-hosting site Crunchyroll, which launched in 2006. In the nearly two decades since, anime has crossed from subculture into mainstream pop culture among Western audiences, with Crunchyroll leading the way.