IT WOULD BE IMPOSSIBLEâOR AT least negligentâto tell the story of Bluesky without first acknowledging X. After all, it was Twitter cofounder and former CEO Jack Dorsey who first announced the idea for a decentralized social media system back in 2019 (before the platform became X). Dorsey even came up with the name, and then funded a small team of researchers with company cash. It grew into a stand-alone entity that launched to the public in early 2024.
And it was Elon Musk, who took over as CEO of X in 2022 and orchestrated its political and technical realignmentâscuttling content moderation rules, transforming its blue-check verification into a pay-to-play model, and amplifying conservative voicesâthat drove millions of people to seek an alternative. Bluesky grew from about 3 million users at the start of 2024 to more than 28 million by Donald Trumpâs inauguration in late January.
Yet Bluesky isnât just a repository for social mediaâs disaffected. Itâs also the best example of how "federation"âa buzzy Silicon Valley term that describes a structure wherein multiple independent groups collaborate to share informationâcan build a more equitable and independent social media experience. Getting to this point, for Bluesky CEO Jay Graber and her 21-person team, has meant some very long hours at the laptop. "It's been all hands on deck," she said in January.
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Entangled Publishing
FOR FUELING THE ROMANTASY FRENZY
Homecourt For adding luxury to sustainable, nontoxic household products
CLEANING YOUR home is hardly a sexy undertaking. But when youâre obsessed with design, cleanliness, and things smelling good, it can be joyful.
TOP TEN
âI WOULDN'T WANT TO COME HERE, TO BE honestâ is not the first tourism slogan that would occur to most marketers.
HistoSonics
FOR CHANNELING SOUND TO DESTROY LIVER TUMORS
Zero Foodprint For funding "collective regeneration"
EVERY DAY, Americans spend hundreds of millions of dollars on food, yet very little of that money directly changes how food is grown.
Iceye
FOR SEEING THE WORLD, EVEN THROUGH CLOUDS
Duolingo
For finding a common language
WNBA For posting up when it mattered
WHEN BASKETBALL STARS CAITLIN Clark, Angel Reese, and Cameron Brink rolled up to the Brooklyn Academy of Music last April for the 2024 WNBA draft, they signaled the arrival of a new generation of talentâand the leagueâs cultural ascendance.
Port of Portland
For creating a truly local airport
Crunchyroll For turning anime fandom into an ecosystem
BEING A FAN OF ANIME IN THE aughts meant you either had to know Japanese or rely on the kindness of internet strangers, who would up- load their own subtitled versions of popular series to video-hosting site Crunchyroll, which launched in 2006. In the nearly two decades since, anime has crossed from subculture into mainstream pop culture among Western audiences, with Crunchyroll leading the way.
