Campaign reaches 60 mn; App Downloads up 33X
Banking Frontiers|November 2024
Devam Sardana, Business Head at Lemonn, is seeking to attract a large number of new investors into stock markets:
Ravi Lalwani
Campaign reaches 60 mn; App Downloads up 33X

Who does not want stock investing to be easy and engaging? Everyone, right. That is what PeepalCo has taken up through its app Lemonn. It aims to enable everyone to own a share of India’s growth story.

Lemonn customizes engagement for different customer segments and targets specific demographics and categories. The app is designed with a focus on new investors, reflecting Lemonn’s commitment to clarity and simplicity. The sad fact is that despite a post-pandemic surge, only about 6% of Indians invest in the stock market. Lemonn’s goal is to make investing as accessible and effortless as possible. For this, the app features are customized targeting the needs and requirements of new investors, helping them discover and make decisions seamlessly.

Devam reveals: “Our research showed that prospective investors were seeking well-analyzed and easily accessible stock recommendations. In response, we introduced the analyst rating feature, which offers curated stock picks from 40 expert analysts. This feature has proven to be highly effective, with 29% of our users relying on these analyst recommendations for their investment decisions.”

KEY OFFERINGS

この記事は Banking Frontiers の November 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Banking Frontiers の November 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

BANKING FRONTIERSのその他の記事すべて表示
RBI raises limits for cooperative banks
Banking Frontiers

RBI raises limits for cooperative banks

The Reserve Bank of India (RBI) raised The Cooperative Banks (UCBs) to 30 million per borrower and increased their aggregate exposure to housing, real estate, and commercial real estate loans to 25% of total loans.

time-read
1 min  |
March 2025
Empowering Women for Women-Led Growth in India's Viksit Bharat
Banking Frontiers

Empowering Women for Women-Led Growth in India's Viksit Bharat

Highlights of a panel discussion organized by Enqube in Mumbai:

time-read
2 分  |
March 2025
Indian private banks are surmounting the storm
Banking Frontiers

Indian private banks are surmounting the storm

A analytical note by CareEdge on the Indian banking industry paints a positive picture for Indian private banks:

time-read
3 分  |
March 2025
Affordable housing finance sees subdued growth
Banking Frontiers

Affordable housing finance sees subdued growth

A recent study by CRISIL shows that affordable housing finance constitutes 34% of the overall housing finance market:

time-read
3 分  |
March 2025
Shift Employees to VPN; Shift Data to Cloud
Banking Frontiers

Shift Employees to VPN; Shift Data to Cloud

Ravi Lalwani: Given the massive shift towards mobile, what kinds of cyber frauds have increased the most?

time-read
3 分  |
March 2025
Propelld: 29% women borrowers, of whom 40% are NTC
Banking Frontiers

Propelld: 29% women borrowers, of whom 40% are NTC

Propelld is an education loan focused NBFC. Nikunj Agarwal, Head Fundraise, Financial & Alliances, gives insights on women borrowers:

time-read
2 分  |
March 2025
A Quantamental Approach
Banking Frontiers

A Quantamental Approach

In a rapidly evolving financial landscape, Shriram Asset Management Company (AMC), under the leadership of Kartik Jain, MD & CEO, combines innovation, technology, and human insight to tackle investor needs and industry challenges.

time-read
2 分  |
March 2025
Confidence Ignite the Spirit
Banking Frontiers

Confidence Ignite the Spirit

In the rather tumultuous year that passed by, we witnessed several earth-shaking events.

time-read
7 分  |
March 2025
Energizing the body, Calming the mind
Banking Frontiers

Energizing the body, Calming the mind

Two things learnt in 2024: 1. If something needs to be changed, make the change quickly and avoid wasting time. 2. Focus on improving self-control.

time-read
3 分  |
March 2025
HKMA launches crucial Gen AI sandbox
Banking Frontiers

HKMA launches crucial Gen AI sandbox

The Hong Kong Monetary Authority has just launched the first cohort of its Gen AI sandbox focusing on risk management, anti-fraud systems and customer experience:

time-read
3 分  |
March 2025