But in recent years, a small yet growing fraction of such transactions—at select restaurants, markets, cafés, and coffee shops—have started actively financing efforts to make farming more sustainable, thanks to the work of Zero Foodprint (ZFP). Former restaurateurs Anthony Myint and Karen Leibowitz (of Mission Chinese Food) shifted the focus of their four-year-old nonprofit in 2019 after realizing that their latest venture—a “closed loop” restaurant called the Perennial—wasn’t moving the agricultural needle. “We’d been trying to change farming by changing eating,” Myint says, “when we should just try to change farming.”
Dit verhaal komt uit de Spring 2025 editie van Fast Company.
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Dit verhaal komt uit de Spring 2025 editie van Fast Company.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Entangled Publishing
FOR FUELING THE ROMANTASY FRENZY
Homecourt For adding luxury to sustainable, nontoxic household products
CLEANING YOUR home is hardly a sexy undertaking. But when you’re obsessed with design, cleanliness, and things smelling good, it can be joyful.
TOP TEN
“I WOULDN'T WANT TO COME HERE, TO BE honest” is not the first tourism slogan that would occur to most marketers.
HistoSonics
FOR CHANNELING SOUND TO DESTROY LIVER TUMORS
Zero Foodprint For funding "collective regeneration"
EVERY DAY, Americans spend hundreds of millions of dollars on food, yet very little of that money directly changes how food is grown.
Iceye
FOR SEEING THE WORLD, EVEN THROUGH CLOUDS
Duolingo
For finding a common language
WNBA For posting up when it mattered
WHEN BASKETBALL STARS CAITLIN Clark, Angel Reese, and Cameron Brink rolled up to the Brooklyn Academy of Music last April for the 2024 WNBA draft, they signaled the arrival of a new generation of talent—and the league’s cultural ascendance.
Port of Portland
For creating a truly local airport
Crunchyroll For turning anime fandom into an ecosystem
BEING A FAN OF ANIME IN THE aughts meant you either had to know Japanese or rely on the kindness of internet strangers, who would up- load their own subtitled versions of popular series to video-hosting site Crunchyroll, which launched in 2006. In the nearly two decades since, anime has crossed from subculture into mainstream pop culture among Western audiences, with Crunchyroll leading the way.
