Artificial Intelligence (AI) has become an omnipresent force, reshaping industries faster than one can imagine. From stock markets to manufacturing, AI-driven automation is rewriting the rules of business. A recent study by auditing giant PwC found that one-third of CEOs credit generative AI (tools used to achieve specific tasks) with boosting revenue and profitability in the past one year. Even more tellingly, half of them are gearing up to invest further, expecting even bigger profits in the year ahead. Clearly, AI is here to stay.

And guess what? The world of arts and entertainment is no exception. AI has been making its presence felt in filmmaking, particularly in the Hindi film industry, where it’s not just a supporting character but a lead player. From pre-production to post-production, AI tools are streamlining processes, cutting costs, and – most importantly – saving precious time. Let’s roll the tape and see how AI is transforming moviemaking.

THE INITIAL STAGE

Seasoned filmmakers will tell you that pre-production sets the tone for a film. This is where AI is proving to be a gamechanger, helping studios operate smarter, faster, and leaner. In the past two years alone, AI tools have been increasingly used for storyboarding, graphic presentation, scripting, casting, set design, costumes, and location scouting (a.k.a. recce), among other tasks.

Industry estimates suggest that AI is already cutting 15%–20% of the time spent on these tasks. And the real blockbuster news? Within the next two to three years, this number could climb to a staggering 50%.