SPARKING COMPETITION
Forbes Africa|February - March 2025
CHINESE BRANDS ARE GAINING MOMENTUM AND IGNITING A NEW ERA IN SOUTH AFRICA'S AUTOMOTIVE LANDSCAPE. WHETHER IT'S A SLEEK NEW SUV ROLLING OFF A CHINESE ASSEMBLY LINE OR A LOCALLY-PRODUCED VEHICLE DESIGNED TO COMPETE ON THE GLOBAL STAGE, THE INDUSTRY IS SPEEDING WITH POTENTIAL AND POSSIBILITIES.
- Edward Moleke Makwana
SPARKING COMPETITION

A few decades ago, South Africa witnessed the rise of Japanese automotive brands like Kia, Hyundai, and Suzuki, which boldly entered the market to challenge well-established mass volume players like Toyota, Volkswagen (VW) and Nissan. Over time, these brands not only carved out significant market shares but also won the hearts of South Africans with their affordability, innovation and reliability. Today, a similar story is unfolding - this time with Chinese automotive brands rapidly making their mark on South Africa and the broader African continent. Brands like Great Wall Motor Company (GWM), Haval and Chery have already secured spots in the National Association of Automobile Manufacturers of South Africa's (NAAMSA) top 10 sales charts. Meanwhile, newer entrants such as GAC, Jetour, LDV and Dongfeng are aiming to steadily build momentum. With 2025 promising a wave of exciting new launches, these brands are poised to redefine the automotive landscape and spark a new era of competition.

Vision for Growth

Jay Jay Botes, General Manager of Chery South Africa, reveals that the company has ambitious plans to introduce multiple new energy vehicles (NEVS) to the South African market in 2025.

While the idea of establishing local manufacturing facilities is under consideration, Botes emphasizes that Chery is still in the feasibility study phase.

On the other hand, BYD - one of China's largest electric vehicle (EV) producers - is entering the South African market with bold intentions. As BYD celebrates 30 years, the brand is leveraging its expertise in industries like rail transit, renewable energy and electronics to disrupt the automotive industry. Steve Chang, General Manager of BYD South Africa, highlights the company's longterm vision: building trust in a competitive environment by prioritizing customer relationships over short-term profit margins.

この蚘事は Forbes Africa の February - March 2025 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Forbes Africa の February - March 2025 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

FORBES AFRICAのその他の蚘事すべお衚瀺
PLAYING THEIR CARDS RIGHT
Forbes Africa

PLAYING THEIR CARDS RIGHT

THESE UGANDAN GAME DESIGNERS AND FOUNDERS ARE HOLDING UP A MIRROR TO SOCIETY WITH THEIR ART.

time-read
2 分  |
February - March 2025
THE PLACE TO DO NOTHING
Forbes Africa

THE PLACE TO DO NOTHING

VILANCULOS IS MOZAMBIQUE’S UNTOUCHED GEM WITH ITS MAGNIFICENT SUN, SAND, SURF AND HORSES, AS THIS WRITER DISCOVERED.

time-read
3 分  |
February - March 2025
ADVANCING AGRICULTURE
Forbes Africa

ADVANCING AGRICULTURE

AFRICAN ENTREPRENEURS ABROAD ARE RETURNING TO PURSUE AGRICULTURE AND INVEST IN OPPORTUNITIES ON THE CONTINENT, PROVIDING SUBSISTENCE FARMERS WITH THE TECH TOOLS AND KNOW-HOW TO BRING CROPS LIKE FONIO AND CASSAVA TO THE WORLD'S TABLES.

time-read
9 分  |
February - March 2025
CALL INTO QUESTION
Forbes Africa

CALL INTO QUESTION

ARTIFICIAL INTELLIGENCE BOOSTS SMARTPHONES GLOBALLY, BUT AFRICA FACES CHALLENGES.

time-read
3 分  |
February - March 2025
MICHAEL STRAHAN IS ON THE CLOCK
Forbes Africa

MICHAEL STRAHAN IS ON THE CLOCK

WITH THREE TV JOBS (AND COUNTING), THE PRO FOOTBALL HALL OF FAMER MAKES HIS DAYS SEEM LONGER THAN 24 HOURS AND REWARDS HIMSELF WITH A MULTIMILLION-DOLLAR WATCH COLLECTION. BUT AT 53, HE'S ALREADY DREAMING OF RETIRING. AGAIN.

time-read
4 分  |
February - March 2025
KINGDOM CALLING
Forbes Africa

KINGDOM CALLING

SAUDI ARABIA IS LOOKING HARD AT AFRICA TO UNLOCK GROWTH BEYOND OIL.

time-read
3 分  |
February - March 2025
SPARKING COMPETITION
Forbes Africa

SPARKING COMPETITION

CHINESE BRANDS ARE GAINING MOMENTUM AND IGNITING A NEW ERA IN SOUTH AFRICA'S AUTOMOTIVE LANDSCAPE. WHETHER IT'S A SLEEK NEW SUV ROLLING OFF A CHINESE ASSEMBLY LINE OR A LOCALLY-PRODUCED VEHICLE DESIGNED TO COMPETE ON THE GLOBAL STAGE, THE INDUSTRY IS SPEEDING WITH POTENTIAL AND POSSIBILITIES.

time-read
4 分  |
February - March 2025
NATURE'S WARRIOR
Forbes Africa

NATURE'S WARRIOR

THE MANAGING DIRECTOR FOR AFRICA AND GLOBAL PARTNERSHIPS AT THE WORLD RESOURCES INSTITUTE, WANJIRA MATHAI HAS LED THE GREEN BELT MOVEMENT IN KENYA AS THE FORMER CHAIR, THE ORGANIZATION HER MOTHER, THE LATE WANGARI MAATHAI FOUNDED IN 1977. FROM NAIROBI, SHE SPOKE TO FORBES AFRICA ABOUT ISSUES SUCH AS CLIMATE CHANGE, YOUTH LEADERSHIP AND LANDSCAPE RESTORATION - CRUCIAL CONVERSATIONS AS SHE HONORS THE 20TH ANNIVERSARY OF HER MOTHER'S NOBEL PEACE PRIZE. HERE ARE EXCLUSIVE EXCERPTS FROM THE INTERVIEW.

time-read
6 分  |
February - March 2025
TALK AIN'T CHEAP
Forbes Africa

TALK AIN'T CHEAP

PODCAST SUPERSTAR ALEX COOPER BUILT A MEDIA EMPIRE IN THE STREAMING ECONOMY. IN AUGUST, SHE INKED A $125 MILLION DEAL WITH LEGACY RADIO SERVICE SIRIUSXM TO BRING A NEW GENERATION OF FANS TO THE AGING SATELLITE NETWORK. NOW SHE HAS TO DELIVER.

time-read
3 分  |
February - March 2025
A NEW ERA IN ONCOLOGY: TACKLING THE DREADED 'C' WORD WITH AI
Forbes Africa

A NEW ERA IN ONCOLOGY: TACKLING THE DREADED 'C' WORD WITH AI

AS ARTIFICIAL INTELLIGENCE RESHAPES HEALTHCARE, THE FIGHT AGAINST CANCER IS WITNESSING UNPRECEDENTED BREAKTHROUGHS, FROM MICROSCOPIC NANOROBOTS TO VIRTUAL TREATMENT TWINS. THIS ACCELERATION IN DRUG DISCOVERY IS JUST ONE EXAMPLE OF AI'S IMPACT ON ONCOLOGY, NOW AND IN THE FUTURE.

time-read
9 分  |
February - March 2025