How long has UVA been active in the Indian market, and what has your experience been so far?
We officially began distribution in February 2024, so we are approaching our first year in the market. As a company, we have been familiar with the Indian market since I joined in 2017, maintaining interactions and conversations. However, last year marked the first time we actively pushed our presence, and the results have been very positive, particularly in my area of focus within the Indian market.
How has your experience been in the Indian market over the past year compared to your initial expectations?
The key term here is "expectations," as they play a crucial role in shaping our strategy. The past year has been an interesting journey, with many of our initial assumptions being challenged. For instance, we were told that India is highly price-sensitive, but we found it to be more value-sensitive. Similarly, we anticipated a slow-moving market, but India has proven to be dynamic and fast-paced, with deals happening quickly.
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