THE ADAGE "Win on Sunday, sell on Monday" justified automakers' NASCAR efforts in the 1950s. But is boosting car sales still the reason manufacturers invest in motor racing? With sky-high budgets to compete in Formula 1, any additional sales attributable to a Sunday win likely aren't enough to cover the massive costs. Automakers unable to stomach the hundreds of millions of dollars in annual spending it takes to field a competitive F1 team have plenty of other racing series to compete in, but even sales linked to success in one of these still may not net enough of a profit to cover the expense of competition. However, factor in potential vehicle sales from brand exposure in racing with the earnings from sponsorship deals, potential prize money, andin some series-revenue-sharing models, and motorsports involvement can help an automaker stay in the black.
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AN AMERICAN TOURING SCOTLAND IN AN ENGLISH CAR BUILT IN CHINA
In Dornbach, Scotland, Kitman walks past a modern MG and a Morris Minor, its distant relative. From left: Motoring through the Scottish Highlands; lobster traps in Dunbeath; taking on electrons at Gridserve; traversing the North Sea coast.
THE MAD SCRAMBLE
AN 814-HP V-12 THAT SCREAMS TO 9400 RPM IS JUST THE START OF THE INTENSE EXPERIENCE THAT IS THE LAMBORGHINI REVUELTO.
2022 Rivian R1T
This EV pickup proves to be E-Z to live with.
Spite Defender
Ineos Grenadier HIGHS: Dapper off-road style meets genuine off-road capability, wonderfully smooth powertrain, built like a brick outhouse. LOWS: Incessant warnings, sloppy and slow steering, noisy on the highway.
The Revivalist
The Nissan Murano emerges fresh-faced and revitalized from a long-overdue redo.
ELECTRICAL CONNECTION
The Toyota Camry, the Honda Accord, and the Hyundai Sonata all take different approaches to hybridization, but which one does it best?
The Achilles Kneel
Mercedes-Benz W123 wagons doing the Carolina Squat can get their droopy self-leveling rear suspension back up to snuff courtesy of a Californian.
Dollars to Donuts
Despite the high cost, automakers are still drawn to racing.
G to the Power of E
Mercedes-Benz G580 with EQ Technology HIGHS: Quicker than the old G550, improved handling, better braking. LOWS: Cubist shape torpedoes highway range, cramped inside, dorky name.
The Best Odds
The cars I recall most fondly were neither the prettiest nor the quickest. Certainly not the most expensive. They were machines that emerged willfully peculiar and intractably idiosyncratic.
