MAKING INNOVATION A SPACE FOR EVERYONE
DR LORETTA CHEN,
Founder & CEO of Smobler
In 2021, Dr Loretta Chen founded Smobler, a game studio and metaverse architect that helps brands, institutions and creators build games and immersive virtual experiences. Today, Smobler has expanded beyond gaming to include real-world blockchain solutions and AI applications. More significantly, it has become a gateway to new worlds and possibilities for the next generation.
Surprisingly, Loretta’s career didn’t begin in tech. Before this, she was a radio personality, theatre director, author and professor. Her shift to gaming was driven by a stark realisation: Many popular titles glorified violence and hyper-sexualised characters. Determined to challenge the status quo, she launched Smobler to help create games that are not just educational and entertaining, but inclusive and representative of diverse communities.
It wasn’t all smooth-sailing. During the initial stages of Smobler, Loretta encountered her fair share of challenges, one of which was convincing businesses that Web3 wasn’t simply hype, but a real and sustainable ecosystem.
“Many investors were hesitant about the metaverse, especially after market volatility and high-profile scams in the crypto space,” she explains. “We also had to prove our model and show that Smobler was not just about virtual land sales – it was about brand storytelling, engaging experiences, real-world utility, and community-building.” Her efforts in building Smobler have paid off, and one of her proudest moments was creating Herstory, a project aimed at empowering young women to pursue careers in tech by creating and owning digital assets.
Diese Geschichte stammt aus der March 2025-Ausgabe von Her World Singapore.
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Diese Geschichte stammt aus der March 2025-Ausgabe von Her World Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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