Launched on March 4, 2025, these machines hit the scene with a bang, available for order now on apple.comand landing in stores on March 11. The MacBook Air, now flaunting a fresh Sky Blue finish, starts at a budget-friendly $999, while the Mac Studio, tailored for pros, flexes its upgraded silicon starting at $1,999—a price point unchanged from its M2 predecessor.
This week’s double launch showcases Apple’s relentless drive to push its M-series chips across the Mac lineup, hot on the heels of last fall’s M4 MacBook Pro and Mac mini debuts. Apple Newsroom hailed the MacBook Air as “the world’s most popular laptop” reborn, and the Mac Studio as “the most powerful Mac ever,” a claim backed by beefy specs and a new Thunderbolt 5 boost.
For the 80 percent of U.S. adults tethered to smartphones (Pew Research, 2023), these aren’t just devices—they’re a promise of seamless work and play. What’s fueling this silicon surge, how do these Macs stack up against their past selves, and why’s this drop a big deal now? Here’s a full rundown of Apple’s latest, grounded in this week’s sharpest insights.
Apple lifted the curtain on the MacBook Air earlier this week, ushering in the M4 chip to its lightweight champ in 13-inch and 15-inch flavors. Weighing in at 1.1 kg for the 13-inch and 1.5 kg for the 15-inch, it’s as portable as ever, but the The real story is under the hood, Apple detailed on its MacBook Air page. The M4 chip—10-core CPU with four performance and six efficiency cores, paired with a 10-core GPU—delivers a 50 percent CPU speed boost over the M2 Air from 2022, per Apple’s own tests. That’s a leap from the M2’s 8-core CPU and up to 10-core GPU, making tasks like 4K video editing or app juggling a breeze.
Dit verhaal komt uit de Techlife News #697 editie van Techlife News.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Al abonnee ? Inloggen
Dit verhaal komt uit de Techlife News #697 editie van Techlife News.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Al abonnee? Inloggen
SOCIAL MEDIA BLOCKS FOR MINORS IN THE U.S.: A NATIONAL DEBATE ON KIDS AND TECH
Across the United States, lawmakers and families alike are wrestling with a critical question: should minors be barred from social media to protect their well-being?
IOS 18.4 BETA 2: HERE'S EVERYTHING NEW
Apple has rolled out the second developer beta of iOS 18.4 this Monday, March 3, offering a fresh batch of enhancements and refinements to its mobile operating system, now available for testing among registered developers.
PRIVATE LUNAR LANDER BLUE GHOST TOUCHES DOWN: A NEW MOON MILESTONE
Earlier this week, the moon welcomed a new visitor as Firefly Aerospace's Blue Ghost lunar lander nailed a soft touchdown, marking a historic win for private space exploration.
UBER TEAMS UP WITH WAYMO TO START SELLING DRIVERLESS RIDES IN AUSTIN, TEXAS
Uber shifted gears in Austin, Texas, earlier this week, launching a landmark service that lets riders hail driverless cars through its app, thanks to a partnership with Waymo, the autonomous vehicle arm of Google’s parent company, Alphabet.
ALWAYS "ON" EMPLOYEES AND BURNOUT: A DEEP DIVE INTO TODAY'S WORKPLACE CRISIS
The modern workplace has morphed into a relentless machine, with employees tethered to their devices, perpetually reachable, and increasingly drained—a phenomenon dubbed the “always on” culture.
TSMC'S BIG U.S. BET: $100 BILLION FUELS CHIPMAKING SURGE
Taiwan Semiconductor Manufacturing Company (TSMC), the world’s top chipmaker, unveiled a massive $100 billion investment to expand its U.S. operations this Monday, March 3, standing alongside President Donald Trump at the White House.
NASA'S TWO STUCK ASTRONAUTS ARE FINALLY CLOSING IN ON THEIR RETURN TO EARTH AFTER 9 MONTHS IN SPACE
NASA’s two stuck astronauts are just a few weeks away from finally returning to Earth after nine months in space.
MICROSOFT SHUTTING DOWN SKYPE IN MAY: A 22-YEAR LEGACY ENDS
Microsoft dropped a seismic announcement confirming it will shutter Skype, the pioneering internet calling service, on May 5, 2025— ending a 22-year run that reshaped how the world connects. The company is steering users toward Microsoft Teams’ free consumer version, part of a broader strategy to streamline its communications offerings under a single banner.
SEVERANCE SEASON 2 ON APPLE TV+: MIND-BENDING DRAMA HITS NEW HEIGHTS
Apple TV+’s Severance has taken the streaming world by storm this week, solidifying its place as the platform’s most-watched series ever, surpassing even Ted Lasso’s three-season run, Apple proudly announced last month.
OPENAI'S GPT-4.5 ARRIVES: BIGGER, BOLDER, AND READY TO CHAT
OpenAI turned heads last week with the launch of GPT-4.5, its largest and most ambitious chatbot model yet, unveiled as a research preview for ChatGPT Pro users on February 27, 2025.
