Unlocking the experience economy
The London Standard|February 06, 2025
Future Talks explores ways to drive growth in London's West End
Unlocking the experience economy

The UK’s experience economy is emerging as a quiet giant, valued at £300bn, according to the Heart of London Business Alliance (HOLBA), which represents businesses and property owners in the West End. From West End casinos to immersive theatre, the industry is no longer just entertainment – it’s a driving force behind Britain’s national output.

Once dismissed as frivolous, the experience economy is proving to be anything but. At last month’s HOLBA’s Future Talks event – Unlocking the Experience Economy: Driving Growth in the West End – at The Hippodrome Casino, London, sector movers and shakers came together to discuss how to shape a world-class West End.

During the presentations, Ros Morgan, chief executive of HOLBA, pointed to the planned development of more than 20,000 square feet of new casino gaming floors, along with more than £370m in hotel refurbishments, in the West End. This is expected to generate jobs and attract visitors, proving that fun is serious business.

“The experience economy is a key driver of economic growth here in the West End, and it’s only continuing to grow,” Morgan said, citing research showing that 57 per cent of people prefer to spend their money on good experiences rather than material possessions.

A highlight of the January event was the symposium panel chaired by Anna van Praagh, chief content officer, The Standard.

この蚘事は The London Standard の February 06, 2025 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は The London Standard の February 06, 2025 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

THE LONDON STANDARDのその他の蚘事すべお衚瀺
Are you ready for medieval-core?
The London Standard

Are you ready for medieval-core?

No one was more surprised than medieval armourer Matthew Finchen.

time-read
4 分  |
March 06, 2025
Worth the wait This is a beautifully written triumph
The London Standard

Worth the wait This is a beautifully written triumph

Chimamanda Ngozi Adichie's first novel since 2013's Americanah is a winner

time-read
3 分  |
March 06, 2025
Low-budget indie film Anora wins big at the Oscars
The London Standard

Low-budget indie film Anora wins big at the Oscars

“The more Hollywood changes, the more it remains the same,” writes Ty Burr.

time-read
2 分  |
March 06, 2025
Forget the Trump noisepeace could now be possible
The London Standard

Forget the Trump noisepeace could now be possible

There's much to fixate on, but it's best to judge the President on the substance

time-read
4 分  |
March 06, 2025
Is it the final call for the Heathrow villagers?
The London Standard

Is it the final call for the Heathrow villagers?

Life with the residents whose homes could be destroyed if a third runway touches down

time-read
6 分  |
March 06, 2025
The Fat Badger, London's first invite-only pub
The London Standard

The Fat Badger, London's first invite-only pub

A riotously fun boozer that doesn't officially exist? No wonder celebs are secretly flocking here

time-read
3 分  |
March 06, 2025
Marlon James on why Kingston is Jamaica's beating cultural heart
The London Standard

Marlon James on why Kingston is Jamaica's beating cultural heart

Whether it’s parties, patties or patois, this Caribbean capital is a non-stop celebration, says the Booker Prize-winning author

time-read
5 分  |
March 06, 2025
The London socialite. His aristocrat killer. And a mother's search for justice
The London Standard

The London socialite. His aristocrat killer. And a mother's search for justice

The brutal, ketamine-fuelled killing of a public schoolboy shocked the world. In our new true-crime podcast, we tell the real story

time-read
7 分  |
March 06, 2025
“Last year's Festival was brutal, but we're ready to put it right”
The London Standard

“Last year's Festival was brutal, but we're ready to put it right”

The Guinness Village is, to Cheltenham racegoers, something of a field of dreams.

time-read
6 分  |
March 06, 2025
Me, Marrakech and I: How to ace a solo female trip
The London Standard

Me, Marrakech and I: How to ace a solo female trip

I first visited Marrakech with my then-boyfriend in 2004, when I spent my days getting lost in the labyrinthine souks and witnessing snake charmers hypnotise cobras. Over 20 years later, I decided to see how it fared for females going it alone.

time-read
2 分  |
March 06, 2025