
A DOZEN YEARS AGO â an eternity in American politics â the Republican party was reeling from its fourth presidential election loss in six tries and decided that it needed to be a lot kinder to the people whose votes it was courting.
No more demonising of migrants, the party resolved â it was time for comprehensive immigration reform. No more demeaning language that turned off women and minorities â it needed more of them to run for office.
âWe need to campaign among Hispanic, black, Asian, and gay Americans and demonstrate we care about them too,â the party asserted in a famously self-flagellating autopsy after Barack Obamaâs re-election as president in 2012.
Even Dick Armey, a veteran Texas conservative, told the authors of the report: âYou canât call someone ugly and expect them to go to the prom with you.â
Just one voice on the right begged to differ: Donald Trump. âDoes the @RNC [Republican National Committee] have a death wish?â he asked in a tweet.
His objection received little attention at the time, but it wasnât long before he was offering himself as flesh-and-blood proof of how wrong the autopsy was. In announcing his first campaign for president in 2015, Trump called Mexicans rapists and criminals.
He demeaned a female TV moderator, Megyn Kelly, at his first Republican candidatesâ debate, saying she had âblood coming out of her whereverâ and later implied she was a âbimboâ. He also called for migrants to be deported en masse and for Muslims to be banned from entering the US.
No serious presidential candidate had ever talked this way, and for several months, mainstream Republicans regarded his approach as electoral suicide. Even once it became apparent Trump might win the party nomination, they still feared his candidacy would go down in flames because swing voters in the presidential election would âflock away from him in drovesâ, as party stalwart Henry Barbour put it.
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