The new American psyche
The Guardian Weekly|November 15, 2024
The next Trump era heralds a more inward-looking US where resentment has replaced idealism and nobody wins without someone else losing. Is this the end of the American dream as we know it?
- Andrew Gumbel
The new American psyche

A DOZEN YEARS AGO – an eternity in American politics – the Republican party was reeling from its fourth presidential election loss in six tries and decided that it needed to be a lot kinder to the people whose votes it was courting.

No more demonising of migrants, the party resolved – it was time for comprehensive immigration reform. No more demeaning language that turned off women and minorities – it needed more of them to run for office.

“We need to campaign among Hispanic, black, Asian, and gay Americans and demonstrate we care about them too,” the party asserted in a famously self-flagellating autopsy after Barack Obama’s re-election as president in 2012.

Even Dick Armey, a veteran Texas conservative, told the authors of the report: “You can’t call someone ugly and expect them to go to the prom with you.”

Just one voice on the right begged to differ: Donald Trump. “Does the @RNC [Republican National Committee] have a death wish?” he asked in a tweet.

His objection received little attention at the time, but it wasn’t long before he was offering himself as flesh-and-blood proof of how wrong the autopsy was. In announcing his first campaign for president in 2015, Trump called Mexicans rapists and criminals.

He demeaned a female TV moderator, Megyn Kelly, at his first Republican candidates’ debate, saying she had “blood coming out of her wherever” and later implied she was a “bimbo”. He also called for migrants to be deported en masse and for Muslims to be banned from entering the US.

No serious presidential candidate had ever talked this way, and for several months, mainstream Republicans regarded his approach as electoral suicide. Even once it became apparent Trump might win the party nomination, they still feared his candidacy would go down in flames because swing voters in the presidential election would “flock away from him in droves”, as party stalwart Henry Barbour put it.

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