
TBG NETWORK New Delhi: Quick commerce is rapidly transforming the online grocery market, now accounting for 70-75 per cent of total e-grocery orders, according to a recent report by Bain & Company.
The report also highlighted that this marks a significant increase from around 35 per cent in 2022. The shift has been driven by strong execution, rising incomes, a wider range of available products, and the growing demand for convenience.
It said "Robust customer traction, Quick commerce already accounts for 70-75 per cent of e-grocery orders (vs. approx. 35 per cent in 2022)".
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