Genius Beauty - Our beauty director tries all the products. These are her current faves.
Real Simple|February - March 2025
In a sea of brands that overpromise youth, this one makes me excited to be 40.
HEATHER MUIR MAFFEI
Genius Beauty - Our beauty director tries all the products. These are her current faves.

1. THE REAL DEAL

The eye cream, lip serum, and SPF are the best I've tried in years. From $40 each; sarahcrealbeauty.​com

2. A FINE LINE

With a built-in sharpener and smudger, this gel liner (in 10 eyeenhancing shades) helps me create precise or purposely smudgy looks.

Smoky eyes? Cat eyes? They're both doable! Soulgazer Intensifying Gel Eyeliner, $24; kosas.​com

3. ARCH SUPPORT

One pass of this white-to-clear pomade sets my brows in place. There's no crunch-just care-thanks to pomegranate and licorice root extracts, which nourish and strengthen hairs.

Brow Milk, $32; ryebeauty.​com

4. BRIGHT STUFF

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