ZONE OF CONCERN
Inc.|Spring 2025
Forever chemicals, or PFAS, are as pervasive as they are insidious, afflicting businesses ranging from hotels to breweries to coffee roasters. In taking on this huge problem, entrepreneur Dean Wiltse has found his calling—and an opportunity.
By Chloe Aiello
ZONE OF CONCERN

Lake Huron, in Northern Michigan, may not be as mysterious as Lake Superior, or as beachy as Lake Michigan, but it boasts long stretches of shoreline, dotted with dunes, cliffs, forests, and towns that an estimated three million people call home. One of those small towns, tucked into the northeastern edge of the mitten, is earning a reputation for much more than its breathtaking views. Oscoda (pop. 7,200) is developing an industry around innovatively testing for and remediating PFAS, the toxic group of close to 15,000 chemicals that have blighted the region and so many others in the U.S.

Dean Wiltse, 67, is the founder and CFO of Enviro Lab Services, which he runs out of a building on the decommissioned Wurtsmith Air Force Base, about 200 miles north of Detroit. Founded in 2019, Enviro Lab Services tests and analyzes water, blood, soil, and biological tissue samples for everything from E. coli and metals to PFAS.

Wiltse offers discounted testing to cash-strapped innovators who are looking to prove their technologies could be scaled to remediate PFAS contamination. So far, Wiltse says, he has partnered up with companies as far away as British Columbia and New Jersey, as well as entrepreneurs closer to home. In one case, a Marquette, Michigan-based company called Myconaut that used Wiltse’s testing earned National Science Foundation grant funding to research whether fungi can break the bonds in PFAS. “My goal is to make Oscoda the innovative hub of all the technologies and all of the players working together to solve this problem, and then share what we learn,” Wiltse says.

There was a time when the sleepy community of Oscoda had never even heard of PFAS. Wiltse, who moved there in 1979 at 21 years old, was originally focused on running a family restaurant that he founded with his brother. Back then, the community did not yet know about the odorless, colorless chemicals contaminating their water.

Esta historia es de la edición Spring 2025 de Inc..

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición Spring 2025 de Inc..

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE INC.Ver todo
2025 FEMALE FOUNDERS 500
Inc.

2025 FEMALE FOUNDERS 500

THE PANDEMIC DROVE WOMEN OUT OF THE WORKFORCE THEN SPURRED AN ENTREPRENEURIAL EXPLOSION.

time-read
10+ minutos  |
Spring 2025
HOW TO SELL YOUR BUSINESS IN 2025
Inc.

HOW TO SELL YOUR BUSINESS IN 2025

If you've been waiting to sell your business, this could be the year to get the deal done. Analysts expect mergers and acquisitions to pick up, especially given the Trump administration's promise of deregulation. So if you're considering selling now, here's what you need to know.

time-read
10+ minutos  |
Spring 2025
Marina Khidekel You can tap creative funding sources for your startup, but as these founders learned, it's hard work.
Inc.

Marina Khidekel You can tap creative funding sources for your startup, but as these founders learned, it's hard work.

Raising capital can feel like a rite of passage for startup founders—a signal that your company is on the map.

time-read
5 minutos  |
Spring 2025
UP IN THE AIR
Inc.

UP IN THE AIR

HOW JSX FOUNDER ALEX WILCOX BROUGHT THE PRIVATE JET EXPERIENCE TO THE MASSES WHILE NAVIGATING STRAIGHT INTO A CLOUD OF FEDERAL REGULATIONS. AND WHY HIS RADICAL NEW WAY TO FLY COULD BE IN FOR A BUMPY RIDE.

time-read
10+ minutos  |
Spring 2025
She's Done With Al. Now Lucy Guo Is Making a Big Bet on People
Inc.

She's Done With Al. Now Lucy Guo Is Making a Big Bet on People

Inside the Scale AI co-founder's plans to help influencers get paid, like, never-have-to-get-a-real-job kind of money.

time-read
3 minutos  |
Spring 2025
Tory Burch Is Better Than Ever.but Don't Call It a Comeback
Inc.

Tory Burch Is Better Than Ever.but Don't Call It a Comeback

The fashion veteran's business is hitting its stride— and she says, at 58, she finally feels like a real designer.

time-read
4 minutos  |
Spring 2025
ZONE OF CONCERN
Inc.

ZONE OF CONCERN

Forever chemicals, or PFAS, are as pervasive as they are insidious, afflicting businesses ranging from hotels to breweries to coffee roasters. In taking on this huge problem, entrepreneur Dean Wiltse has found his calling—and an opportunity.

time-read
10+ minutos  |
Spring 2025
WE NEED TO TALK ABOUT KEVIN
Inc.

WE NEED TO TALK ABOUT KEVIN

HE DESIGNED THE INTERNET AS WE KNOW IT TODAY. SO WHY ISN'T HE IN THE PANTHEON OF SILICON VALLEY FOUNDERS?

time-read
4 minutos  |
Spring 2025
SET AND ACHIEVE BIG GOALS
Inc.

SET AND ACHIEVE BIG GOALS

In her latest book, Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life, Caroline Adams Miller shares a methodology for psychology-backed goal setting.

time-read
3 minutos  |
Spring 2025
10 WAYS TO GET BETTER AT SALES
Inc.

10 WAYS TO GET BETTER AT SALES

Today's customers are overloaded and overwhelmed by too much information, so making any decision is a challenge.

time-read
1 min  |
Spring 2025