Ever wish your business could go for bigger marketing opportunities, but you simply don't have the employee bandwidth or extra budget to hire an outside agency? You may be right about the resources. But you're wrong about pursuing those opportunities.

These days, with a few handy tools like ChatGPT or Claude AI, which are free or around $20 a month depending on your usage needs, you can quickly create a highly effective, standout promotional campaign targeted expressly to the audience you want to reach—no need for a marketing team. Once you're familiar with generative AI's potential, there's no end to how imaginative and profitable you can get. To see how this can play out, consider the following case study.

Jeff J. Hunter is an entrepreneur who helps companies use AI and build virtual teams to enhance productivity; he has also hosted a podcast called Savage Marketer. But even with all this expertise, when one of his former students, Samuel Young, asked, "Got any plans for Black Friday?" Hunter said no. Between running his business and managing high-ticket consulting contracts generating over $300K annually, he felt too busy to orchestrate a sales campaign himself. Young, now a fellow marketer, pushed. "I have a plan for how we can use AI to fully automate and optimize an entire Black Friday promo," he said. "And I think if we work fast, we can hit $50,000 in sales—in one day."

Hunter was naturally intrigued. He agreed to move forward, and he brought Young onto the project. By then it was November 4—less than a month before Black Friday. To do something ambitious would be a furious race against the clock. And it was. But ultimately, they would surpass Young's expectations.