The luxury watch industry is continuously evolving, marked by innovative designs, advanced technology, and an unwavering commitment to superior craftsmanship. With 2025 here, we see watchmakers blending heritage with cutting-edge innovation, crafting exceptional timepieces that cater to both veteran collectors and those contemplating their first luxury purchase.

For anyone with an interest in fine watches, now is the opportune moment to explore the key trends poised to shape the coming year.

One of the most notable developments in the luxury watch market is the growing stabilisation of the pre-owned sector, which is becoming an increasingly integral component of the industry. While vibrant and textured dials are currently en vogue, 2025 is likely to see a shift toward more restrained, timeless designs as trends naturally evolve. The appeal of uniquely shaped watches will endure, but there may also be a revival of classic dress watches and a renewed preference for more compact case sizes.

Watches have long been crafted with purpose—whether for precision in racing, diving, or aviation. In the coming year, there is expected to be an expanded selection of smaller case sizes, particularly in the 34mm to 37mm range, but limited models in 42mm also will be prevalent, hopefully with more cross-industry collaborations, offering a more refined and adaptable option for discerning buyers.

On an industry-wide scale, the trend of cross-brand and cross-industry collaborations is set to persist. Watchmakers will continue seeking inventive partnerships to engage their established clientele while also capturing the attention of new audiences, particularly those from adjacent fields who possess both the financial capacity and the latent interest in fine timepieces yet may not have previously engaged with the world of luxury watches.