Culinary tourism is not just about savouring diverse cuisines; it's a deep dive into the essence of any destination through their gastronomic heritage. In this era of experiential travel, food offers a unique lens to understand and appreciate different cultures. It is becoming an increasingly important factor in determining the success of any modern hospitality brand. It also fosters local pride, as everyone appreciates the great food on offer. These culinary experiences attract quality tourists, those who are drawn to a destination for its food and beverage offerings. They're looking for immersive experiences like food tours, cooking classes and workshops, wine and food tastings, area tours, producer visits, and market experiences, all contributing to the local economy. By tapping into this growing trend, destinations can enhance their appeal, offering visitors something to look forward to while boosting their economic impact and cultural richness.
Dit verhaal komt uit de February 2024 editie van Business Traveller India.
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Dit verhaal komt uit de February 2024 editie van Business Traveller India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Business Traveller India speaks to Armaan Malik, a 29-year-old Indian multilingual singer-songwriter with over 10 billion streams of over 250 songs in a dozen languages. He is the youngest Indian-origin singer to perform at The SSE Arena, Wembley, and win the SSE Awards Live Act. Armaan entered the global scene with his MTV EMA-winning debut English single 'Control,' followed by 'Next 2 Me,' which earned him a spot on Billboard's Top Triller Chart. He became the first Indian artist to perform for the Grammy's Global Spin with tracks like 'How Many' and 'You.'
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