
Fashion is no longer just about style- it's about speed, personalisation, and seamless experiences. The rise of quick commerce (Q-commerce) is reshaping how consumers shop, making instant gratification a reality even in fashion. Meanwhile, AI-powered hyper-personalisation is turning every customer interaction into a tailored experience. From real-time inventory management to AI-driven styling assistants, the fashion retail landscape is undergoing a radical digital transformation.
These groundbreaking shifts took centre stage at the India Fashion Forum 2025, where industry leaders came together for the panel discussion 'Digital Transformation in Fashion Retail: From Runway to Omnichannel Excellence'.
Moderated by Navin Joshua, Founder & Director of GreenHonchos, the session featured insights from:
• Ketan Chunchanur (Head - Modern Trade & E-commerce, Modenik Lifestyle);
• Nirdosh Chouhan (CPTO, Agilitas Sports);
• Zahid Ansari (VP - IT, Forever New Clothing)
The panellists discussed how the fashion industry is adapting to the digital era- embracing AI, tackling logistical challenges, and reimagining omnichannel retail to meet ever-evolving consumer expectations. Here's a closer look at the key insights from the discussion.
Fashion at the Speed of Q-Commerce
Traditionally, quick commerce has been associated with groceries and everyday essentials, but it's now making waves in fashion. The idea that customers can get their favourite fashion pieces delivered within hours is transforming how brands operate.
"Speed is no longer a differentiator; it's the new normal," said Chouhan of Agilitas Sports, emphasising how consumer expectations have shifted. To stay ahead, brands are investing in micro-fulfillment centers and AI-powered demand forecasting to deliver products faster than ever.
この記事は Business Of Fashion の February 2025 版に掲載されています。
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この記事は Business Of Fashion の February 2025 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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