MIXED REALITY AMBITIONS
Apple is making significant strides in mixed reality, aiming to solidify its leadership in the burgeoning AR/VR market. Following the 2023 launch of the Vision Pro, a $3,499 premium headset that received mixed reviews, the company is reportedly developing a more affordable version of the device. Rumoured to be called the âVision Pro Lite,â this new model is expected to launch in late 2025 or 2026, targeting mainstream consumers who found the original Vision Proâs price point prohibitive. By introducing a lower-cost option, Apple hopes to broaden the accessibility of mixed reality technology and increase adoption among a wider audience.
To strengthen its mixed reality ecosystem, Apple is working closely with developers to create compelling apps and experiences tailored to its devices. This strategy addresses criticism of Vision Proâs limited use cases and aligns with Appleâs historical success in leveraging third-party software to enhance its hardware appeal. If successful, the Vision Pro Lite could challenge Metaâs dominance with its Quest devices, positioning Apple as a major player in the AR/ VR space. With rumors backed by reports from Bloombergâs Mark Gurman, Appleâs ambitious plans signal a long-term commitment to shaping the future of immersive technology.
AN AFFORDABLE POWERHOUSE: THE IPHONE SE
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