Courteney Cox may be an A-list celebrity, but sheâs also a proud homebody. âIâm one of those people who love design,â she says, referring to her seaside Malibu house of 17 years. âI redecorate all the time. I love my home so much.â
Itâs only logical, then, that the 60-year-old actorâs foray into entrepreneurship would involve a business that provides beauty products for the home. Two years in, the Santa Monica, California-based Homecourt, which makes and sells candles, room sprays, and various home-cleaning products, is on track to triple its revenue for the year, grow its product list to 140 SKUs, and, after redesigning its packaging, launch into 2025 with an ambitious retail strategy.
âI want Homecourt to be a household name,â Cox said during an interview at this yearâs Inc. 5000 Conference, held in October in Palm Desert, California. âI think itâs limitless what we could do.â
In some ways, the brand is a homage to the hit 1990s sitcom Friends, in which Coxâs character is a passionate clean freak. Still, Homecourt doesnât have nearly the same name recognition as its creator, who is preparing to star in the seventh film in the Scream franchise, as well as direct a truecrime thriller for Jason Batemanâs production company, Aggregate Films. But thatâs about to change, and itâs not just because Monica Geller from Friends is on board.
In October, the brand, co-founded by Cox and Sarah Jahnke, a 35-year-old former LâOréal exec, celebrated a key achievement. After a year of selling directly to consumers through Homecourtâs website, and another year of cultivating more than 100 boutiques, Homecourt began its rollout in national retailers Bluemercury and Nordstrom. For the luxury cosmetics retailer and the high-end department store, carrying cleaning products remains somewhat new, but the crossover appeal is undeniable.
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