WHEN MEGAN GLOVER heard about the water crisis in Flint, Michigan, in 2016, she couldn't stop thinking about it. Megan wasn't a water expert, and her home near Indianapolis was far enough away that the contamination posed no immediate danger to her. But as a concerned mother, she wondered if there was a way for ordinary people to test their water and she found that the answer was no.
Megan was a marketing professional who had worked with startups. And the local startup scene was thriving, thanks in part to ExactTarget, a software company Salesforce had bought in 2013. Rather than move the operation to San Francisco, Salesforce had left it in Indianapolis. ExactTarget's founders, in turn, had doubled down on the city.
It made for the kind of supportive environment that spurred Megan to come up with an inexpensive product to address her contamination concern-a box containing a beaker and a prepaid envelope to send a water sample to an EPA-certified lab. Results would be returned via email. It was a no-brainer in some respects. And yet Megan had a hard time raising money for it, especially with venture capital firms from the coasts.
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2025 FEMALE FOUNDERS 500
THE PANDEMIC DROVE WOMEN OUT OF THE WORKFORCE THEN SPURRED AN ENTREPRENEURIAL EXPLOSION.
HOW TO SELL YOUR BUSINESS IN 2025
If you've been waiting to sell your business, this could be the year to get the deal done. Analysts expect mergers and acquisitions to pick up, especially given the Trump administration's promise of deregulation. So if you're considering selling now, here's what you need to know.
Marina Khidekel You can tap creative funding sources for your startup, but as these founders learned, it's hard work.
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HE DESIGNED THE INTERNET AS WE KNOW IT TODAY. SO WHY ISN'T HE IN THE PANTHEON OF SILICON VALLEY FOUNDERS?
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Today's customers are overloaded and overwhelmed by too much information, so making any decision is a challenge.
