After decades of economic stagnation, Japan is experiencing a remarkable resurgence, with the end of deflation, the strongest period of nominal economic growth since the 1990s, and a surge in corporate vitality. According to a 2024 report by Morgan Stanley, this renewed dynamism is transforming industries, and nowhere is this more evident than in the retail sector.

Wage growth, record-breaking tourism, and expanding international retail presence have made Japan’s retail sector “the booming outlier in Asia Pacific,” Savills reported in November 2024. Regional cities are thriving, and consumer spending is on the rise. Against this backdrop of opportunity, MrMax Holdings, a company celebrating its centenary in 2025, is solidifying its place in Japan's dynamic retail landscape.

Founded in 1925 as a home appliance components shop, MrMax transitioned into a comprehensive discount retailer in 1978, driven by the entrepreneurial vision of its founder, Hisashi Hirano. Inspired by U.S. retail giants like Walmart and K-Mart, Hirano adapted their models to Japan, laying the foundation for the company's success. Most recently, in 2023, MrMax launched an online store, capitalizing on the e-commerce boom accelerated by the COVID-19 pandemic.

“MrMax is a comprehensive discount store chain that aspires to be an essential support system for daily life in Japan, much like major U.S. discount retailers,” says Yoshiaki Hirano, President and CEO, and the son of the company's founder, Hisashi Hirano. “Our philosophy is centered on enhancing customers’ daily lives—making them richer, more convenient, and more enjoyable. We strive to be more than a retailer; we aim to serve as ‘social infrastructure’ for our communities.”