IF YOU WANT TO create an irresistible offer, you can't start with your solution. You must start with other people's problems and those problems must be big enough that they'll pay to solve them.
How do you know what they'll pay for? Ask them!
Yes, this sounds time-consuming. But it's simpler than it sounds. Here's an effective approach that's worked for me: Survey people on LinkedIn, and craft an offering based on the answers you get. Here's how.
STEP 1/ Create your survey.
Google Forms will do fine. Your survey should read like a dialogue-you're trying to understand their problem and desired solution. Here are a few generic starter questions, which you should make specific to your industry:
→ What is the most difficult hurdle you deal with daily?
→ What would life look like after you overcame that hurdle?
→ What's blocking you right now from overcoming that hurdle?
→ If you had a magic wand and could create the perfect solution, what would it be?
Esta historia es de la edición September - October 2023 de Entrepreneur US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September - October 2023 de Entrepreneur US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Be a Doer, Not a Dreamer
How do you build a great brand? The same way you build a great body. This former championship bodybuilder (and Hotworx founder) explains.
A Very Profitable Work Ethic
How do you run a brand’s highest-grossing franchise location? This former cop has an answer: Get your hands dirty.
Move Forward With Your Business Goals
Aspiring to become a business owner? Discover what these franchises have to offer to help make your dreams a reality.
If These Photos Could Talk Here are their stories.
Do you have a photo that speaks to you? One that you look to for inspiration? Four successful founders showed us the photos they love, and shared the inspiration they draw from it.
I Asked the Wrong Questions
Everyone said they wanted my product, but nobody bought it. Why?
A $3 Million Pool-Cleaning Business
You don’t need to be an expert to be a successful franchisee. Just look at Tiffiny Consoli, a pool rookie who is now Pool Scouts’ top franchisee.
YES, YOU CAN BE À PART-TIME OWNER
Most franchises are full-time work. But some can be side hustles. Here's how to create a money-cranking side gig.
Japan
GENERATING GROWTH AND HAPPINESS
Jade Group
AN INTERNATIONAL FASHION AND LIFESTYLE COMPANY
How to Solve Hard Problems
We waste our time chasing the wrong projects. Here's how to know what's worth your time.
